While it seems many are rejoicing over the supposed announcement of Random House going DRM-free, it also seems this could be hoax. BoingBoing, care of Cory Doctorow, brought the story to light. But something doesn’t smell right…
Don’t get me wrong – this would be groundbreaking and very fast for an industry that doesn’t usually take big risks. But there’s a lot bordering on the edge of too-good-to-be-true and not sitting right.
The content of the letter is downright mouth watering for folks looking forward to DRM-free content.
“The results: we have not yet found a single instance of the eMusic watermarked titles being distributed illegally.”
Seriously? Not a single one? Were there no sales? There will be piracy with any content. Everyone expects this. The issue is not whether it will happen or not, but whether DRM-free content leads to increased sales, increased profits, and increased customer love. The statement that not a single instance occurring is hard to swallow.
I’m not saying it’s a hoax – only that I’m looking forward to getting more facts and seeing how this plays out. I’ve written to Random House for comment but have not yet received a response.
UPDATE: Madeline McIntosh, Random House publisher and author of the letter, confirmed this morning via email that the letter is not a hoax (also confirmed in the comments below). This is exciting and game changing news in the audiobook industry.