Twitter in Mainstream Coke Commercial

November 16, 2008 at 11:06am - Comments

TechCrunch is mentioning the Twitter hockey stick. Friendfeed is looking downright flat. Ummm, did you see the new Coke commercial with Twitter mentioned?

Before Quantum of Solace, last night, a Coke commercial ran in which the lead actor-singer walks around his Christmas party describing everyone he’s invited. Amongst those attending were his “Twitter list.”

Wondering if this is the Twitter PR team buying product placement within an ad or if Coke knows Twitter has enough traction to elicit nods from theater attendees.

I haven’t found a streamed rev of the ad yet… I’ll embed it on this page when I get it.

sawinkler

I saw that ad also last night. The inclusion of twitter struck me as really forced, like Coke and Wal Mart told the agency to "throw some social media references in there," along with the reference to his judo coach and his allergist.

Sol Young

Interesting conclusion. The entire ad was forced... Here's a guy at
his own party, where every single person invited was in attendance,
yet nobody is acknowledging he exists while he bops around.

I don't think they do anything for the heck of it, and there are
plenty of social networks willing to pay big for inclusion in a Coke
Christmas ad. I'm leaning towards Twitter paying for that placement
(smart). I was shocked at the exclusion of Facebook.

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I am the manager of application development for Ingram Content Group's Philadelphia office. My team is focused on digital audiobook development, digital distribution (downloads), and client applications (Web, PC, Mac, iPhone, BlackBerry, Windows Mobile, PalmOS). You can reach me on my mobile at +1-707-659-6864 (70s-oly-oung) or email me at sol@solyoung.com. All opinions on my site are my own and not necessarily those of ICG.