Stakeholders in eBook Adoption – authors, publishers, distributors, retailers, readers

Mike Shatzkin put up an article yesterday around the various stakeholders (authors, retailers, distributors, and readers) in the ebook industry. It describes the history of the ebook market and his thoughts on coming changes.

In the “vision” stage of ebook adoption, which ended with the launch of the Kindle in November 2007, authors were virtually powerless. With ebook sales even for established books struggling to make triple digits, publishers were gunshy about accepting digitization costs for books other than the biggest sellers and it hardly made sense for authors to make the investment on their own.

Check it out:

Devices on the Train, Amazon, Kindle, iPhone, BlackBerry

Since switching to taking the train to work three months ago, I’ve been watching what devices people are using for news and media consumption. If you ride the train or find yourself in a public place, do yourself a favor and look around. It’s fascinating.

Newspapers aren’t dead here, but they’re definitely in decline. A check around me in this car has 8 people out of 120 reading a paper. Physical book reading is also down compared to my train rides three years ago.

Instead of books and newspapers I see iPhones and BlackBerry’s. There are tons of these devices, almost literally. But in three months I am yet to see a single Kindle.

Every seat one passes walking in or out has an occupant or two swishing their fingers across a touchscreen or wildly flailing thumbs on a keypad. Most people are reading on these devices, browsing web sites, consuming words.

Yesterday’s news about Kindle book downloads being 10% of amazon’s sales isn’t as surprising when looking at people’s device use, and is kind of a foreshadowing of what’s to come… If Kindle downloads were 10% of Amazon’s consumed books and the Kindle is <1% of the portable device market, what happens when iPhones, iPods, Sony eReader, and other media consumption devices cleanly support book and newspaper content?