Verizon is planning to launch its own app store. Their latest radio ad describes “…hundreds of apps … Twitter…” They have a developer conference later this month, too.

Obviously building an app store seems like a good idea to any cellular service or handset maker. They’ve got app store envy. Apple has had a huge success. But it takes an entire distribution pipeline, from developer to device, to be a success.

I’m entirely stoked that app distribution is a focus now. Having the public excited about buying apps is about the best thing the developer community could ask for. I just don’t believe Verizon will get this right.