CNN URL Shortening on Twitter (@cnnbrk) #CNNFail

Why isn’t CNN using short URLs for their Twitter posts? They have the most popular news account on Twitter and they’re missing a great opportunity.

Most of the announcements from @cnnbrk don’t include links to the breaking news article. They should. And they could do it with style since they’ve got a 3-letter domain.

Current links look more like:

Or they’ll use (if they include a link at all):

This could be much more easily inserted in a tweet as (non-working example)

For that matter, why aren’t all of the major 3 and 4 letter domain news networks using shortened URLs for their tweets?