Twitter Mainstream WalMart/Coke Commercial

It took Walmart 2 1/2 weeks to publish their co-created Coke commercial on YouTube (originally aired before the previews before The Quantum of Solace). I’d been looking for it online since catching it before QoS on opening night. Oddly enough, nobody cam’d it or ripped it for upload on any major sites. Enjoy!

“… my MySpace friends and Twitter list…” (0:32) is a double-take moment for those of us who got in on Twitter when it was only used by the geek crowd. Twitter mentioned in a mainstream ad!? S’wut?

Figured it had to be expensive product placement, so asked Biz Stone:

@biz Did Twitter pay for placement in the new Coke pre-movie ad? 10:21 AM Nov 18th

And received:

@sol no, it just showed up which is totally cool 10:41 AM Nov 18th

Side note: Walmart has plenty of room for improvement in their online and social media presence. They could have auctioned that product placement off for some decent VC supplied money and should be getting their videos out to many many many more services more quickly…

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